Issues

Special Issue: Relationship between design and marketing in the fashion industry. Guest Editors: Helen Goworek, Patsy Perry, Anthony Kent

The relationship between design and marketing in the fashion industry

Helen Goworek; Patsy Perry; Anthony Kent
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Co-creation and the development of SME designer fashion enterprises

Jennifer Millspaugh; Anthony Kent
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How TOMS’ “one day without shoes” campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform

Ana Roncha; Natascha Radclyffe-Thomas
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Visual research methodologies, branding and magazine readerships

Mirsini Trigoni
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Emotionally engaging customers in the digital age: the case study of “Burberry love”

Karla Straker; Cara Wrigley
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Inter-industry creative collaborations incorporating luxury fashion brands

Bethan Alexander; Luis Ortega Contreras
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