... sustainably and how to encourage their sustainable consumption, but those studies are mainly focused on younger consumers (Kang et al., 2013 ; Kim et al., 2012 ; Ko and Jin, 2017). Older consumers’ unique characteristics, caused by physical and psychological aging, can result in changes...

...Osmud Rahman; Hong Yu Purpose The purpose of this paper is to gain a deeper understanding of how income, cognitive age, physiological change and life-changing events may affect older consumers’ shopping behaviours and preferences. Design/methodology/approach In-depth semi-structured interview...

... to be attractive”, and was mentioned by seven participants. For example, the following quotation illustrates one participant's thoughts regarding lace: © Emerald Group Publishing Limited 2012 Consumer behaviour Women Brassiere purchasing Older consumers Content analysis The bra purchasing...

... al., 2005 , pp. 61‐62). © Emerald Group Publishing Limited 2011 Older consumers Women Fashion Buying behaviour Clothing Finland There are several areas of consumers' consumption and patronage behaviour that are in need of additional exploration (Pan and Zinkhan, 2006...

... consumers Internet Shopping Risk analysis Benefits Experience The US older consumer population is expected to increase significantly between the years 2010 and 2030 as baby boomers reach age 65 (Administration on Aging, 2006). The rapidly aging population is expected to have a major impact...

... the opportunities and challenges in segmenting older consumers. This paper contributes to an understanding of effective marketing tactics used to appeal to older women. Identifying these strategies is significant given the increasing size and spending power of the mature market. Within the USA, the older adult...

..., appearance management, and fashion involvement. The finding of this study helps marketers developing products targeting seniors. Hyun‐Mee Joung can be contacted at: hmjoung@niu.edu © Emerald Group Publishing Limited 2006 Fashion Self esteem Women Older consumers Older adults (55...

... about consumer behaviour related with apparel. Design/methodology/approach First, the results of 271 older consumers of apparel through multiplicity sample were collected. Then an a priori segmentation based on social and professional activity was conducted. Findings Based on the survey, it can...

... in age and shopping orientations relative to the importance of retail store attributes. Participants were 208 older consumers residing in the Southeastern part of the USA. Survey results revealed that older consumers preferred to shop department stores and mass merchandisers for clothing. These consumers...