..., using the theory of consumption value and the theory of planned behaviour. Further, perceived behavioural control (PBC) and subjective norm (SN) direct influence was also investigated on sustainable disposition intention (SDI). In addition, we also examined the role of gender as a moderating factor...

... behavioural intentions to purchase sustainable fashion among Brazilian fashion consumers, utilising the Theory of Planned Behaviour (TPB) as a framework and examining the role of Eco-shame. Design/methodology/approach A survey involving 378 respondents was conducted, and structural equation modelling...

...Esther Oluwadamilola Olufemi Rotimi; Lester W. Johnson; Hassan Kalantari Daronkola; Cheree Topple; John Hopkins Purpose The purpose of this study is to apply and extend the predictors within the theory of planned behaviour (TPB) to understand consumers' behaviour toward recycling end-of-life...

...-identity do not have any relationship with the Gen-Y consumers’ purchase intention. Originality/value This study is among the few attempts to investigate the Gen-Y consumers’ buying behaviour of fashion apparel based on the theory of planned behaviour, optimal distinctiveness theory, and social...

... the impact of beliefs on consumer buying behavior for luxury fashion brands in the Indian context employing theory of planned behavior and to develop a comprehensive understanding regarding motivating factors behind luxury goods consumption. Design/methodology/approach Researcher-controlled sampling...

...Seung Bong Ko; Byoungho Jin Purpose The purpose of this paper is to understand consumers’ purchase intention toward green apparel products using the theory of planned behavior (TPB). Specifically, this study aimed to compare US and Chinese consumers to understand how green apparel behaviors differ...

... – Underpinned by the theory of planned behaviour (TPB) model, attitudes and PBC were found to have an influence on intention to purchase luxury fashion apparel made in sweatshops. The intention to purchase luxury fashion apparel also significantly influences the willingness to pay more for luxury fashion...