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Journal Articles

The customer experience – loyalty link: moderating role of motivation orientation

Alisha Stein, B. Ramaseshan

Journal of Service Management (2020) 31 (1): 51–78.

https://doi.org/10.1108/JOSM-04-2019-0113

Published: 07 January 2020

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Journal Articles

The enhanced loyalty drivers of customers acquired through referral reward programs

B. Ramaseshan, Jochen Wirtz, Dominik Georgi

Journal of Service Management (2017) 28 (4): 687–706.

https://doi.org/10.1108/JOSM-07-2016-0190

Published: 21 August 2017

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Journal Articles

Firm self-service technology readiness

B. Ramaseshan, Russel Philip Kingshott, Alisha Stein

Journal of Service Management (2015) 26 (5): 751–776.

https://doi.org/10.1108/JOSM-08-2014-0216

Published: 19 October 2015

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Journal Articles

Managing brands and customer engagement in online brand communities

Jochen Wirtz, Anouk den Ambtman, Josée Bloemer, Csilla Horváth, B. Ramaseshan, Joris van de Klundert, Zeynep Gurhan Canli, Jay Kandampully

Journal of Service Management (2013) 24 (3): 223–244.

https://doi.org/10.1108/09564231311326978

Published: 14 June 2013

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