Roberta Guglielmetti Mugion
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Journal Articles

A scaling up framework for innovative service ecosystems: lessons from Eataly and KidZania

Laura Di Pietro, Bo Edvardsson, Javier Reynoso, Maria Francesca Renzi, Martina Toni, Roberta Guglielmetti Mugion
Journal: Journal of Service Management
Journal of Service Management (2018) 29 (1): 146–175.
https://doi.org/10.1108/JOSM-02-2017-0054
Published: 18 December 2017
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Journal Articles

Innovation in service ecosystems: An empirical study of the integration of values, brands, service systems and experience rooms

Kotaiba Aal, Laura Di Pietro, Bo Edvardsson, Maria Francesca Renzi, Roberta Guglielmetti Mugion
Journal: Journal of Service Management
Journal of Service Management (2016) 27 (4): 619–651.
https://doi.org/10.1108/JOSM-02-2015-0044
Published: 15 August 2016
View article titled, Innovation in service ecosystems: An empirical study of the integration of values, brands, service systems and experience rooms
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