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Keywords: Ambidexterity
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2026) 37 (6): 176–197.
Published: 04 May 2026
..., drawing on 38 interviews conducted in seven SSOs in the Czech Republic, Singapore, Malaysia, India, and the Philippines. Extending the concept of service transformation through an ambidexterity perspective, we analyze how SSOs balance exploitative and exploratory tasks as they transform their business...
