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Keywords: Behavioural loyalty
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2017) 28 (4): 687–706.
Published: 21 August 2017
... Customer satisfaction Attitudinal loyalty Switching costs Behavioural loyalty Customer acquisition Referral reward programmes Customer acquisition is challenging in today’s competitive market environment. Consumers are frequently overwhelmed with product choices and are tuning out the ever...
