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Keywords: Brand hierarchy
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2022) 33 (3): 465–484.
Published: 16 March 2022
... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Brand meaning cocreation Service ecosystems Brand management Brand hierarchy Purpose-driven branding Social emergence Brands represent considerably more than just logos, symbols and names. They take on social...
