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Keywords: Brand image
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2024) 35 (1): 71–88.
Published: 02 October 2023
... community formation Brand image Social identity Organizational identity Community Customer to customer interaction Bob Heere can be contacted at: Bob.Heere@unt.edu Definitions of community remain somewhat ambiguous across disciplines, yet at the heart of the concept appears...
Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2010) 21 (2): 212–236.
Published: 27 April 2010
... – effects of job and organization characteristics varying in level of abstraction and effects of fit between employees and organization. Tor W. Andreassen can be contacted at: tor.w.andreassen@bi.no © Emerald Group Publishing Limited 2010 Corporate branding Brand image Labour market...
