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Keywords: Bundling
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (3): 390–408.
Published: 21 June 2011
... develops a conceptual framework of nine propositions (and corresponding diagrammatic representations) of the relationships between: three kinds of risk (operational, strategic, and financial); and three strategies for the provision of added service (customisation, bundling, and broadening the range...
