... and their mutual customers, and by applying a service concept framework to the study of integrated solutions. Integrated solution Co‐creation Service concept Business network Customers Business development In many industries, increased competition, declining margins and more extensive customer...

... or explore the opportunities when it comes to service business development. Moreover, dynamic capabilities differ between the two approaches and predict which way a company chooses. Research limitations/implications Research limitations are mainly due to the nature of qualitative research. The dynamic...

... implications and making suggestions for future research. © MCB UP Limited 2002 Channel relations Termination Service Research Business development For the effective management of business relationships, managers should not only know how to establish a relationship, but also how to end...