... in influencing the thinking of future scholars. Business history Customer satisfaction Documentation Journal publishing Management theory New technology Process design Research Service quality Services marketing The services marketing literature is a phenomenon driven by a rapidly growing...

... June 1924, we made our ten millionth. This is interesting but perhaps not important. What is important is that, from a mere handful of men employed in a shop, we have grown into a large industry directly employing more than two thousand men (Ford, 1926). © MCB UP Limited 1994 Business...