... to not only improve their papers, but also, to include the work of others in their study. © Emerald Group Publishing Limited 2014 Top management CEO Relevance Role of marketing Marketing scholarship Strategy Managerial practice “So, you want us to save marketing? That's...

... lasting between 40 and 55 minutes were conducted with 25 chief executive officers (CEOs) of service companies located in Western Europe, North America, and Australia. In total, 13 difference countries were represented. Using Emerging Consensus Technique, we identified four main themes, which cause...