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Keywords: Case study
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Service Management (2017) 28 (4): 662–686.
Published: 21 August 2017
... product-related services. Design/methodology/approach The empirical basis of this study relies on an in-depth case study of a globally operating manufacturer of industrial pumps and related services. The data includes 31 interviews conducted over several years of in-depth collaboration...
Journal Articles
Journal of Service Management (2014) 25 (2): 213–227.
Published: 14 April 2014
... formally develop value propositions. The purpose of this paper is to undertake case study research investigating the process by which leading companies develop their value propositions. Design/methodology/approach – The research identifies that the financial services and telecommunications vertical...

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