... and are expected to significantly impact purchase intentions. This article focuses on how the communications enabled and provided by these VAs influence VA evaluations and usage intentions, contingent on the stage of the customer journey. This paper builds from work on VAs, work on artificial intelligence...

...Annouk Lievens; Rudy K. Moenaert; Rosette S Jegers Reports the findings of an exploratory case study research on the contribution of internal and external communication to the commercial success of financial service innovations. An extensive case study research involving four innovation projects...