... levels of sustainability orientation and, in turn, how sharing businesses can realize their economic and/or circular potential. Sharing economy Collaborative consumption Circular business models Consumer engagement Sustainability orientation Conjoint analysis Marie-Julie De Bruyne...

...Madeleine E. Pullman; William L. Moore This paper develops an optimal service design model by combining a conjoint analysis‐based optimal product design model from marketing with capacity and demand management strategies from operations management to determine a profit maximizing service facility...