... to the enhancement of eudaimonia and consumer happiness. Consumer happiness Growth vs fixed mindset Eudaimonia Experiential consumption Consumer behavior I want to remember it all, the good times and the bad times, the late nights, the boozing, the dancing into dawns, and all the great and not-so...

... the effects of digital games on consumer behavior and their underlying psychological mechanisms. Therefore, this article explores how combining games and monetary rewards impacts customer satisfaction, loyalty and word-of-mouth (WOM) intentions. Design/methodology/approach To test our hypotheses, we...

... investigation were measures of intention instead of SOW. Satisfaction Longitudinal data Loyalty Consumer behavior Share of wallet Service encounters Consumer satisfaction is arguably the “primary purpose” of any service. Moreover, this philosophy has become core to marketing...

... with in the past literature and have been shown to shape all purchase decisions to varying degrees, and thereby influence consumer behavior (Bauer, 1960 ; Bettman, 1973 ; Chaudhuri, 1997 ; Cox, 1967 ; Cunningham, 1967 ; Mitchell, 1992, 1999). A purchase decision involves risk when the consequences connected...