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Keywords: Consumer goods
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (2): 140–159.
Published: 26 April 2011
... development projects in European companies, examined how these companies use different market research techniques and how this relates to the profit margins of new products and services. Study II designed an experiment with 50 users of a consumer good and evaluated the contribution of different market...
