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Keywords: Consumer panels
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (2): 140–159.
Published: 26 April 2011
... Consumer panels Europe E‐mail surveys were sent to the R&D and marketing managers of European firms selected from an externally purchased database. It was not possible to screen firms in advance to determine which firms had a development organization. Accordingly, managers were asked...
