... the magnitude assessments from those validation sample groups. Customer service Customers Cross‐cultural management The amount or degree of interaction that a customer has with a service delivery system is a critical construct in the study of service management. Customer contact, customer...

... was composed of 18 items for the Peruvians and 19 items for the Quebecers. Service quality Cross‐cultural management Culture Latin America Peru Quebec Research In spite of the impressive development of research in the service field (since the middle 1970s), some aspects...

... culture would be the least conducive to business performance. According to the service management perspective one would postulate that: Banking Corporate culture Relationship marketing Customer satisfaction Value Cross‐cultural management Globalization and deregulation have radically...