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Keywords: Crowd‐funding
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Journal Articles
Crowd‐funding: transforming customers into investors through innovative service platforms
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (4): 443–470.
Published: 09 August 2011
...Raymond P. Fisk; Lia Patrício; Andrea Ordanini; Lucia Miceli; Marta Pizzetti; A. Parasuraman Purpose The purpose of this paper is to analyze the emerging crowd‐funding phenomenon, that is a collective effort by consumers who network and pool their money together, usually via the internet, in order...
