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Keywords: Customer
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Journal Articles
Janet R. McColl-Kennedy, Hannah Snyder, Mattias Elg, Lars Witell, Anu Helkkula, Suellen J. Hogan, Laurel Anderson
Journal:
Journal of Service Management
Journal of Service Management (2017) 28 (1): 2–33.
Published: 20 March 2017
... of the health care customer, to identify gaps in theory, and to propose a compelling research agenda. Design/methodology/approach This study combines a meta-narrative review of health care research, and a systematic review of service research, using thematic analysis to identify key practice approaches...
