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Keywords: Customer‐investors
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (4): 443–470.
Published: 09 August 2011
... initiatives. Our findings shed light on the purposes and activities pertaining to crowd‐funding models, and the latter's influence of service‐value networks. Andrea Ordanini can be contacted at: andrea.ordanini@unibocconi.it Crowd‐funding Service innovation Investments Customer‐investors...
