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Keywords: Customer‐investors
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Journal Articles
Crowd‐funding: transforming customers into investors through innovative service platforms
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (4): 443–470.
Published: 09 August 2011
... addresses an emerging phenomenon and contributes to service theory in terms of extending the consumer's role from co‐production and co‐creation to investment. Crowd‐funding Service innovation Investments Customer‐investors Customers While consumers have always had a special place...
