.... Gianfranco Walsh can be contacted at: walsh@uni-jena.de 21 08 2017 16 01 2018 16 03 2018 17 03 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Mediation Moderation Customer lifetime value Customer product adoption...

.... The study presents a unique method for employing installed base information to manage the CLV and supplement the servitization literature. Profitability Servitization Customer lifetime value Industrial services Sales forecast Installed base Industrial services are those required...

..., customer lifetime value, and customer engagement value. Value Fusion is defined as value that can be achieved for the entire network of consumers and firms simultaneously, just by being on the mobile network. Value Fusion results from producers and consumers: individually or collectively; actively...