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Keywords: Customer measures
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Journal Articles
V. Kumar, Veena Chattaraman, Carmen Neghina, Bernd Skiera, Lerzan Aksoy, Alexander Buoye, Joerg Henseler
Journal:
Journal of Service Management
Journal of Service Management (2013) 24 (3): 330–352.
Published: 14 June 2013
... due to the development of tools tracking different types of data. © Emerald Group Publishing Limited 2013 Services marketing Data management Customer measures Customer metrics Dashboard Data‐driven marketing Services Digital Neurophysiological Neuroscience Measurement...
