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Keywords: Customer product adoption proneness
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2018) 29 (4): 680–702.
Published: 10 May 2018
... is the first to link CBR with customer product adoption proneness and value, two important customer measures. It proposes and tests an extended conceptualisation of CBR. Beyond these three main contributions, this research extends Walsh and Beatty’s (2007) CBR scale. Among the wealth of reputation measures...
