... is rapidly changing as a result of advances in academic research and business practice. This has implications for our understanding of customer value. The purpose of this paper is to provide an update on customer value given today’s context (including recent advances such as technologies, human contact...

... of utilitarian-hedonic customer value in grocery retailing is lacking. Our study is the first to widen the scope and disentangle customer value in grocery shopping along Holbrook’s comprehensive value typology. Such a holistic approach is important because examining only a subset of potential value dimensions...

... and converged characteristics of mobile devices enables firms and consumers to interact and communicate, produce and consume benefits, and create value in new ways that have not been captured by popular conceptualizations of value. These traditional conceptualizations include customer value, experiential value...