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Keywords: Dual business model
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2024) 35 (6): 185–215.
Published: 21 June 2024
... Servitization Dual business model Dealer management Customer journey management Manufacturers across diverse industries are increasingly expanding beyond conventional product-centric approaches to novel service business models that enhance customer outcomes (Gebauer et al., 2017 ; Heirati...
