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Keywords: EHEA
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2012) 23 (4): 571–592.
Published: 03 August 2012
... and many‐to‐many marketing. Findings The paper highlights the complexity of HE service and recommends that EHEA assumes a co‐creation perspective. Resources are provided by lecturers, students and university service which require an interactive approach through which the parties integrate...
