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Keywords: Emerging Consensus Technique (ECT)
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2014) 25 (2): 195–212.
Published: 14 April 2014
... or description for an attribute had to be selected by at least four of the five judges. © Emerald Group Publishing Limited 2014 Strategy CEO CMO Emerging Consensus Technique (ECT) Role of marketing Strategic decision making For decades, marketers have been trying to be more accountable...
