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Keywords: Engagement intention
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2022) 33 (1): 9–32.
Published: 07 December 2021
... lower levels of distributive, procedural and price fairness as well as lower engagement intentions than in-store service encounters. Simultaneously, participants in the video try-on scenario report higher negative word-of-mouth (WOM) intentions than in the in-store scenario. Research limitations...
