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Keywords: Enjoyment
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Journal Articles
Understanding the usage of global social networking sites by Arabs through the lens of uses and gratifications theory
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2015) 26 (4): 662–680.
Published: 17 August 2015
.... Data were collected online from 281 Saudi Twitter users, and the research model was empirically tested using standard procedures. Findings – The findings support some of the proposed direct and moderating effects. For example, enjoyment, freedom of expression, and social interaction were found...
