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Keywords: Ethnocentrism
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Journal Articles
Modeling customer equity, SERVQUAL, and ethnocentrism: a Vietnamese case study
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2009) 20 (5): 544–560.
Published: 09 October 2009
... to help managers develop strategies for high‐ and low‐ethnocentric Vietnamese customers. Design/methodology/approach The services literature is employed to propose a framework. The structure of the framework is evaluated from data obtained from self‐administered questionnaires, which are mailed...
