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Keywords: Fairness
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2022) 33 (1): 9–32.
Published: 07 December 2021
... in the service provision, this paper aims at investigating fairness perceptions and customer responses associated with AR-enabled customer participation. Design/methodology/approach The conceptual framework of this study is based on equity theory. To compare customer responses after an in-store service...
