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Keywords: Financial innovations
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Journal Articles
Journal:
Journal of Service Management
International Journal of Service Industry Management (1999) 10 (1): 23–48.
Published: 01 March 1999
... of the financial service innovation projects. Finally, the findings suggest that the effectiveness of internal and external communication depends on the level of intangibility, heterogeneity, simultaneity and perishability of the new service offering. © MCB UP Limited 1999 Communications Financial...
