...Laurie Wu; Rachel Han; Anna S Mattila Purpose – Existing research on demographic stereotypes of employees suggests that ethnicity and gender are important determinants of consumer perceptions and behaviors. Based on the Stereotype Content Model and the Role Congruity Theory, the purpose...

... is social network technology, Twitter. Design/methodology/approach – Drawing upon relevant extant literature, the paper proposes a research model, which examines the relationship between personal and social factors and usage of Twitter, as well as the moderating effects of gender and user experience...

.... In addition, it investigates how emotional exhaustion and organizational pride are formed by job demands and job resources and how gender and organizational tenure moderate the model. Design/methodology/approach – The paper surveyed 252 call center agents and tested the research hypotheses...

... the role of gender as a moderator of the posited relationships. Design/methodology/approach A sample of frontline hotel employees in Turkey serves as the study setting. Data were collected via self‐administered questionnaires. A total of 723 usable responses were obtained. Findings The results show...

... several key differences. Concludes that the importance of these segmentation bases appears to be undervalued in services, as findings indicate that changes in gender, age, culture, usage frequency, etc. affect perceptions of advertising, sales promotions and publicity ‐ with consequent effects on purchase...

... MCB UP Limited 1994 Commitment Customer loyalty Gender Interpersonal communications Relationship marketing Service industries Trust The traditional view of exchange in marketing is one of arms‐length,discrete transactions between unconstrained actors (Boyle et al., 1992...