... Research methods Qualitative data Service experience Service research Inductive research Grand challenges What is [a] service’s “reality” to its market? And how does that reality vary from segment to segment? Since [a] service exists only during the time in which it is rendered, the entity's...

... organizations (managers and employees), older adult customers and AI – into a conceptual framework that can assist policymakers and managers in making better decisions to address grand challenges. These three dimensions of sustainability are interrelated and often influence each other (Carlborg et al...

... Networks Social change Grand challenges Transformative service To achieve this end, the authors rely upon the literature on value propositions, which represent strategic tools for communicating about the value package (i.e. the benefits that actors can offer to one another along with its costs...