... on these, specific hypotheses are developed next, about the influence of ISQ on employee satisfaction and performance. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Employee commitment Internal marketing Employee performance Employee...

...Ian N. Lings; Gordon E. Greenley Purpose The purpose of this empirical paper is to investigate internal marketing from a behavioural perspective. The impact of internal marketing behaviours, operationalised as an internal market orientation (IMO), on employees' marketing and other in‐role...

...Spiros Gounaris Purpose Service employees are reported to influence negatively the development of a market orientation hindering thus the service company's effort to become more customer centric. A way to overcome this barrier is the implementation of internal marketing (IM) programs. However...

...Christo Boshoff; Madéle Tait Argues that one theme that has emerged consistently in the recent services marketing literature is the importance of frontline employees in service delivery. The internal marketing concept is based on the belief that a firm’s internal market/employees can be motivated...

...Richard J. Varey Presents an interdisciplinary literature review and research agenda and suggests a number of propositions, in advance of new fieldwork, to discover a revised or new theory of internal marketing as it relates to organizational change management. The literature on marketing, services...

... encounters. Implications for managers and suggestions for future research are also presented. Customer care Customer satisfaction Employee attitudes Interaction Internal marketing Market research Performance appraisal Professionalism Service quality © MCB UP Limited 1994...