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Keywords: Investments
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Journal Articles
Crowd‐funding: transforming customers into investors through innovative service platforms
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (4): 443–470.
Published: 09 August 2011
... to invest in and support efforts initiated by other people or organizations. Successful service businesses that organize crowd‐funding and act as intermediaries are emerging, attesting to the viability of this means of attracting investment. Design/methodology/approach The research employs a “grounded...
