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Keywords: Labour market
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2010) 21 (2): 212–236.
Published: 27 April 2010
... market but also in the labor market. It is all about attracting the right customers and moreover, the right employees to serve them. Originality/value To the knowledge, this is the first study in the field of employer branding that uses the image congruency hypothesis to study branding in the labor...
Journal Articles
Journal:
Journal of Service Management
International Journal of Service Industry Management (1994) 5 (3): 35–56.
Published: 01 August 1994
... of its perceived needs or desires (its “wants”). © MCB UP Limited 1994 Costs Customers Decision‐making Infrastructure Labour market Location Service industries USA Service firm location decision making has long attracted attention in the regional science and geography literature...
