...Helge Löbler Purpose This article seeks to advance a novel service network perspective, based on the service‐dominant logic, designated as service‐dominant networks (SDN). Design/methodology/approach Service‐dominant logic components serve to build and describe SDN. Specifically, resources...

... logic is examined in‐depth as being the foundation of a customer‐dominant (CD) marketing and business logic. Design/methodology/approach The authors argue that both the goods‐ and service‐dominant logic are provider‐dominant. Contrasting the provider‐dominant logic with CD logic, the paper examines...