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Keywords: Market research methods
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (2): 140–159.
Published: 26 April 2011
... that, rather than simply being passive constituents of an industry, customers become principal participants in the creation of and competition for value (Prahalad and Ramaswamy, 2000). © Emerald Group Publishing Limited 2011 Market research methods Product innovation Services Consumer goods...
