...Carmen Neghina; Josée Bloemer; Marcel van Birgelen; Marjolein C.J. Caniëls Purpose Consumers’ underlying motives to co-create value are important when determining their willingness to engage in co-creation activities. However, the importance of their motives may vary according to different service...

... the instilling of an organizational culture that encourages creativity (De Jong and den Hartog, 2007). © Emerald Group Publishing Limited 2016 Motivation Knowledge sharing Service innovation Knowledge-intensive services Service productization The importance of services has increased...

... and the direct and mediating effects of autonomous motivation was studied. Findings – The studies provide consistent evidence that, to gain Millennial's support for social causes through SM, it is better to appeal mainly to the benefits others derive than to benefits to the self. Autonomous motivation...

... relationship and what motivates users to participate. Design/methodology/approach For this a framework was developed based on classical concepts of use and gratification theory, customer engagement, and involvement theory. The model is tested using a multi‐step approach of qualitative and quantitative...

...Hans Lindquist; Jan E. Persson Presents a method for analysing statements (e.g. theories) about service quality. Uses a method, the Pentad, based on the work of the American literary and social critic Kenneth Burke′s work A Grammar of Motives. The Pentad′s five key terms Act, Agent, Scene...