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Keywords: Multichannel services
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2018) 29 (4): 680–702.
Published: 10 May 2018
... of CBR on relevant outcomes for multichannel service providers such as retailers; rather, insights into the mechanisms by which CBR affect relevant customer outcomes (especially monetary ones) are still nascent, without addressing contextual factors (Walsh, Bartikowski and Beatty, 2014). Second...
