...‐customer identification Engagement Organizational identification Organizational behaviour Service industries Employee job engagement has surfaced as an intricate concept in research vital in motivating positive outcomes at both the employee and firm level (Harter et al., 2002...

... market, thereby linking branding to organizational behavior. Even if the holdout sample would produce exactly those beliefs that the main sample find meaningful, the nonsystematic differences between groups will add error variance, increasing the likelihood of type‐II error (Herr, 1995). More...

... of the organization. © Emerald Group Publishing Limited 2004 Customer loyalty Marketing processes Organizational behaviour Customer satisfaction The activities of employees within a service company connect an organization with its customers (Grönroos, 1990). The aim of such activities...