... 2024 20 10 2024 20 10 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence AI Service climate Organizational culture Employee Technology adoption High-end service organizations that offer complex...

..., 1980 ; Deal and Kennedy, 1982). This culture is a valuable resource that is neither perfectly imitable nor substitutable without great effort (Barney, 1991 ; Hoopes et al., 2003). Product and service orientation represent two types of organizational cultures and they can both influence...

... Pricing policy Organizational culture Service industries Greece Our focus on pricing objectives is justified in terms of their importance in price‐relevant decision making. More specifically, the process of creating pricing objectives is the starting point in every pricing effort...

... Internal marketing Market orientation Job satisfaction Organizational culture Competitive intensity drives many service companies to seek a competitive advantage through market‐orientation and improved customer service in order to derive customer satisfaction (CS) and loyalty (Van Egeren...