... types of servitization strategies: added services (AS), activities reconfiguration (AR) and business model reconfiguration (BMR). It is assumed that aligning the firm’s organizational design and the type of servitization strategy based on a specific environment will likely increase the firm’s overall...

...Heiko Gebauer; Thomas Fischer; Elgar Fleisch Purpose The purpose of this paper is to explore the patterns of service strategy changes in manufacturing firms and indicates how each pattern is interrelated with modifications in organizational design elements. Design/methodology/approach...

... that enabled ITC to successfully pursue the market opportunity. Wayne A. Neu can be contacted at: wneu@csusm.edu © Emerald Group Publishing Limited 2008 Business formation Services Manufacturing systems Organizational design For traditional product manufacturers such as IBM...

... MCB UP Limited 1994 Alliances Customers Interaction Marketing mix Network organizations Organizational design Relationship marketing Services marketing The philosophy of relationship marketing (RM) is being advocated more and more strongly by marketers. However, its operational...