... and develops the relationship between a firm’s organizational design and its financial performance in a context of servitization, including the moderating role of external environmental factors. The research methodology is proposed in Section 4 , and the presentation and discussion of the findings follow...

...Heiko Gebauer; Thomas Fischer; Elgar Fleisch Purpose The purpose of this paper is to explore the patterns of service strategy changes in manufacturing firms and indicates how each pattern is interrelated with modifications in organizational design elements. Design/methodology/approach...

... of internal alignment is the basic notion that each element of the organization must be designed to support rather than conflict with each other. The organizational design elements can be classified into five categories – strategy, structure, processes, rewards, and people (Galbraith, 2002). Second...

... vein and in order to improve the applicability of RM, the philosophy of RM is transformed into 30 relationships, the 30Rs. The article opens with a comparison between the marketing mix theory and RM. It proceeds to explain the link between RM and a new organizational design, here referred...