...David Martín‐Ruiz; Francisco Javier Rondán‐Cataluña Purpose The purpose of this paper is to explore consumers' perceptions of price unfairness in services, what are its antecedents and when it is important for the consumer. Thus, the central question of this research is whether consumers care...

...Sara Campo; María J. Yagüe Purpose This paper seeks to incorporate the study of the effect of price promotions into the traditional scheme of perceived price. Design/methodology/approach The model is validated with an empirical analysis and applied to the study of the purchase behavior...

...Giovanna Padula; Bruno Busacca Purpose To investigate the theoretical foundations of price as a multi‐dimensional component of value and to examine the nature of the relationship between price‐attribute perception and overall price evaluation. Design/methodology/approach The economic theory...

...Injazz J. Chen; Atul Gupta; Walter Rom Studies the relationship between perceived price and perceived quality for the three types of services, namely, pure, mixed, and quasi‐manufacturing classified by Chase and Tansik, and the relative importance of five dimensions of service quality identified...