... attended by senior managers from telecommunications firms. Findings Seven key strategies are identified as being essential for successful user involvement in new product development. Each strategy is described and illustrated in relation to existing theory and presented as a research proposition...

... processes are more formal than expected by earlier literature and research!...Service development being more formal in nature (than product development)...The findings concerning the greater formality of the service innovation process coupled with our earlier finding should contribute to putting to rest...

... priorities. Finally, draws some tentative conclusions regarding the “underground” character of initial development work, the high dependence on external competence and the similar stages of the developing process. © MCB UP Limited 1993 Data capture Industry Product development Services...

... and relatively untouched subject. Identifies differences between new service and new product development. © MCB UP Limited 1992 Clients Product development Productivity Service industries Marketing activities ...