... that, rather than simply being passive constituents of an industry, customers become principal participants in the creation of and competition for value (Prahalad and Ramaswamy, 2000). © Emerald Group Publishing Limited 2011 Market research methods Product innovation Services Consumer goods...

... personnel; direct input from customers themselves; and in the amount of information used about that customer at three major stages of the development process. © MCB UP Limited 1995 Customers New product development Product innovation Service quality Respondent base. From...