... during the development of a new product or service. © Emerald Group Publishing Limited 2011 Market research methods Product innovation Services Consumer goods Consumer panels Europe From the service‐dominant logic perspective, a market offering is attractive if it captures...

... personnel; direct input from customers themselves; and in the amount of information used about that customer at three major stages of the development process. © MCB UP Limited 1995 Customers New product development Product innovation Service quality This article is an extension...